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The label “AI-designed” drops purchase intent 29%. The same product framed as “designed by our team using AI tools” goes up 3.5%. Plus the brand tax hiding in your ROAS, and the CMO/IC AI ROI divide.
Read this edition →The overlap between Google rankings and AI Overview citations dropped from 70% to under 20%. GEO is now a separate discipline. Here's the 30-minute baseline — plus Core Update recovery data and Meta's attribution overhaul.
Read this edition →SEMrush volatility hit 9.5 — one of the highest readings ever logged. Here's what the data shows, why AI Overviews are the bigger long-term threat, and what to actually do about it.
Read this edition →