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Every week, The Pulse delivers curated insights on SEO, content strategy, online courses, and the tools powering the most successful digital marketers — straight from the experts at IMG Courses.

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Edition #5 April 5, 2026

When Every Platform Moved at the Same Time

In early April 2026, LinkedIn, Google, and Reddit all made the same algorithmic move in the same week. LinkedIn cut external link reach 60%. Google’s March Core Update handed 71% drops to mass AI content and 22% gains to original research. Here is what changed and what to do next.

LinkedIn Algorithm 2026 Google Core Update Original Content SEO Creator Strategy
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Edition #4 April 1, 2026

The Culture of Completion: Why Your Course Isn’t the Problem

Most online courses have a completion rate of 10 to 15 percent. The fix isn’t better content—it’s the system around the content. Here’s what the data actually shows about cohort-based learning, accountability, and what course creators need to build differently.

Course Completion Cohort Courses Community Creator Strategy
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Edition #3 March 22, 2026

What You Call It Matters More Than What It Does

The label “AI-designed” drops purchase intent 29%. The same product framed as “designed by our team using AI tools” goes up 3.5%. Plus the brand tax hiding in your ROAS, and the CMO/IC AI ROI divide.

AI Labeling Purchase Intent Branded Search Email Deliverability
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Edition #2 March 15, 2026

When Your Instruments Change But Your Scan Doesn't

The overlap between Google rankings and AI Overview citations dropped from 70% to under 20%. GEO is now a separate discipline. Here's the 30-minute baseline — plus Core Update recovery data and Meta's attribution overhaul.

GEO AI Citations Google Core Update Meta Ads
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Edition #1 March 9, 2026

When the Ground Shifts: Navigating Google's March 2026 Core Update

SEMrush volatility hit 9.5 — one of the highest readings ever logged. Here's what the data shows, why AI Overviews are the bigger long-term threat, and what to actually do about it.

Google Core Update AI Overviews Zero-Click Search SEO Strategy
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